Marketing & Growth Coordinator

Schnell Industries is a fast-growing manufacturing company in Winkler, MB. Schnell was founded in 1994 and has a legacy of integrity and is known for its innovative abilities. In 2023, the company was purchased by Elmer’s Manufacturing. Schnell is a successful, stable company with a culture of genuine community and a focus on personal and corporate growth.

Department: Sales & Marketing

Reports to: Director of Sales & Marketing

Structure: Permanent, Full-Time, On-Site in Winkler, MB

Schnell Industries Inc. is currently seeking a highly organized and communicative Marketing & Growth Coordinator to join our team. This is a full-time, permanent role that plays a vital part in driving sales and overall success for our company, connecting the Marketing and Sales departments and responding to live market trends.

The Marketing Operations & Growth Coordinator is responsible for owning and executing core marketing systems and campaigns, and coordinating across email marketing, CRM, website management, SEO, PPC, and events. This role is ideal for a detail-oriented marketer who enjoys turning strategy into action, managing systems, and continuously optimizing performance.

Key Responsibilities:

Email Marketing & CRM (ZOHO)

  • Own Zoho Email Marketing, including segmentation, campaign execution, automations, and reporting
  • Optimize email campaigns based on performance data and engagement metrics
  • Maintain clean data practices and support CRM-driven marketing initiatives

Website & Digital Asset Management

  • Ensure company websites are accurate, current, and conversion-focused
  • Update and maintain brochures, manuals, product content, and dealer listings
  • Coordinate WordPress updates, audits, and ongoing improvements

SEO, Blog & Content Execution

  • Execute keyword strategies across all product lines
  • Write and update product pages, blogs, landing pages, and FAQs
  • Monitor SEO performance and recommend ongoing improvements

PPC & Advertising Performance

  • Analyze paid advertising performance across Google and social platforms
  • Work with third-party vendors to optimize ad spend, targeting, and messaging

Coordinate with creative resources to supply ad-ready assets

Tradeshow & Campaign Project Management

  • Coordinate and prepare all marketing materials for tradeshows and events
  • Ensure post-event follow-up systems and campaign execution are completed
  • Support campaign timelines, deliverables, and performance tracking

Product Messaging & Market Insight

  • Maintain standardized product terminology and messaging across platforms
  • Support go-to-market execution by product line and industry
  • Conduct market and competitor research to inform positioning and campaigns

Design & Creative Support

  • Create mock-ups for decals, merchandise, banners, signage, and tradeshow assets
  • Prepare designs for print-ready production
  • Understand (but not replace) video editing and advanced graphics workflows to support coordination


Required Skills & Qualifications

  • Strong planning, organization, and project management abilities, systems thinker who enjoys building scalable processes
  • Detail-oriented with the ability to manage multiple campaigns and priorities, strong follow-through, and accountability
  • Strong written and verbal communication skills in business English
  • Comfortable working independently while collaborating with cross-functional teams, with the ability to turn strategy into execution with minimal supervision
  • Proficient with email marketing platforms, CRM systems, and marketing analytics
  • Working knowledge of WordPress, SEO fundamentals, and digital advertising platforms
  • Strong computer skills with the ability and desire to learn new software and systems
  • Growth mindset with a focus on long-term results and continuous improvement
  • Calm, solutions-oriented, and adaptable in a fast-paced environment
  • Customer- and market-focused mindset

Considered an asset:

  • Experience in the use of ERP systems
  • Ability to operate equipment (e.g., tractors, sweepers) for filming

Benefits

  • Competitive wages (wages depend on experience and capabilities)
  • Comprehensive benefits package (including Dental, Vision, Health, Life, and Travel Insurance, and more)
  • Clean & safe work environment
  • Great team atmosphere and active company culture
  • Opportunities to grow and flex within the position as well as within the company.

If you are a motivated individual with a strong work ethic, excellent organizational skills, a keen eye for marketing & design, an aptitude towards staying in-tune with market trends, driving sales and company success, and an eagerness to contribute all of the above sought-after skills and attributes to a growing company, we encourage you to apply.

Join SCHNELL Industries Inc. and be a part of a dynamic team that values collaboration and innovation. Please submit your resume and CV on our website www.schnellind.com under the Careers Tab.

Alternatively, forward your resume, cover letter, and references to careers@schnellindustries.ca or drop off in person at our office.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

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